Standing out and knowing how to position yourself make the difference between being in the options or not, and being in the first places will boost your product, brand or service.
We know, to be on the fifth page of Google is not good, we also know that the visibility and recognition of your brand, product or service is linked to the positioning of your product or service.
To be relevant and be in the top positions it is necessary to increase traffic to your website to increase the chances of attracting more customers, to be the answer to the search intent, will make you become the chosen option.
SEO // ORGANIC
It means appearing on the first page and in the top positions in search engines such as Google, improving the visibility and positioning of your website organically, it means climbing up the ladder slowly but surely, making use of strategies and tools such as content management and optimization.
SEM // PAID ADS
SEM is the sponsored version to promote your website, with this method you don't climb the rungs of the ladder but go straight up the ladder to the top positions, with the advantage of creating ads targeted to segmented audiences to increase traffic to your website and obtain profitable results in the short term by maximising the performance of the campaigns.